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Thumbnail image for Getting Things Done with Siri for iPhone

Getting Things Done with Siri for iPhone

November 10, 2011

Siri is Apple’s new personal assistant and major feature of the new iPhone 4S. She (yes, I will continue to refer to her as a “she”) is already the most talked-about feature of the new phone as users begin to understand ...

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4 Keys to a Creative Website

October 27, 2011

Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it has a few compelling features, but upon examination they ...

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A Brand Is Not Just A Logo

October 13, 2011

Your brand involves more than just creating a logo and it is commonly defined as your customer’s experience. A brand is what your customers think of you and a reflection of everything you do: the way you send emails, your website, ...

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Law Firm Promotion

September 15, 2011

Promotion is one of the infamous “4 Ps” of marketing (product, price, promotion, place) that is often confused for the only function of marketing. Within a firm’s “Promotion Mix” there are five methods to consider, only one of which is advertising. ...

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Thumbnail image for The Oxford Comma and Other Punctuation Issues

The Oxford Comma and Other Punctuation Issues

August 18, 2011

The Oxford Comma (aka the serial comma) has recently come into question when Oxford presented a branding style guide for Oxford University advising against using the Oxford comma. However, in an argument (seemingly with itself) Oxford published an official statement in ...

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Thumbnail image for Checklist for Creating a Great Law Firm Website

Checklist for Creating a Great Law Firm Website

August 11, 2011

A great law firm website requires a lot of details to be successful. Using a checklist is one way to ensure that you get these things right. Although you may have an awesome idea for a website, before you start into ...

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Gmail Gets a Facelift

July 21, 2011

Gmail and Google Calendar have recently been enhanced which you may have missed if you were busy getting familiar with the bigger news from that camp about Google+. In this redesign Google says it is working on integrating Gmail more with ...

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Forget About The Fold

June 2, 2011

How about we all agree to stop talking about the fold of a webpage? Are you asking yourself how to get your web page to fold? Wondering if we are all making fancy internet paper airplanes and you have been left ...

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Thumbnail image for Retro Resurgence with Old, Unique Technology

Retro Resurgence with Old, Unique Technology

May 19, 2011

  Have you noticed the increasing nostalgia for all things retro? Showing up in concert with the most modern technology like the iPhone there are ringtones that harken back to the good old 1980s rotary dialed phone, and camera apps that ...

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Use Color Theory to Increase Website Conversions

March 31, 2011

Selecting an appropriate website color palette is important since it increases readability, makes the navigation clearer and should include contrast that spurs emotions.  More importantly, color theory studies have shown that effectively leveraging the attention that is drawn by unique color ...

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