Talk (Don’t Market) To Your Customers at the Lawyerist.com. Present yourself as a friendly colleague who is an expert in your field. Consider how you filter the messages your inbox each morning. The messages that are from people you like are probably at the top of your list. The time you spend developing your personal connections with your clients helps to bolster your reputation when they have to evaluate what will not fit in their budget.
Lawyerist.com Article: Talk (Don’t Market) To Your Customers
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